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    The Evolution of Safety

    The Evolution of Safety - How Volvo Excels in a Premium Motoring Market 

    The Marketing Institute in partnership with Cork Chamber is hosting The Evolution of Safety - How Volvo Excels in a Premium Motoring Market. This event is being held on 17th  January 2019, and is kindly sponsored by Johnson & Perrott.

     

     

    David Thomas, Managing Director of Volvo Ireland will give a much anticipated presentation on the evolution of the Volvo brand to date, and on Volvo’s 2020 Vision which states that “by 2020 nobody should be seriously injured or killed in a Volvo car”. What are the strategies underlying this vision, and how will Volvo market and communicate this vision in the years ahead.


    David will also discuss the future of mobility – as seen by Volvo – a future that will focus on infotainment; autonomous cars and a subscription model for car sharing.


    David has been working with Volvo for over 22 years, and brings a huge amount of international experience to his present role as Managing Director of Volvo Ireland.

     

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    Volvo Mission: Everything we do starts with people. That’s why we made the commitment that by 2020, no one should be killed or seriously injured in a new Volvo.