The Evolution of Safety - How Volvo Excels in a Premium Motoring Market
The Marketing Institute in partnership with Cork Chamber is hosting The Evolution of Safety - How Volvo Excels in a Premium Motoring Market. This event is being held on 17th January 2019, and is kindly sponsored by Johnson & Perrott.
David Thomas, Managing Director of Volvo Ireland will give a much anticipated presentation on the evolution of the Volvo brand to date, and on Volvo’s 2020 Vision which states that “by 2020 nobody should be seriously injured or killed in a Volvo car”. What are the strategies underlying this vision, and how will Volvo market and communicate this vision in the years ahead.
David will also discuss the future of mobility – as seen by Volvo – a future that will focus on infotainment; autonomous cars and a subscription model for car sharing.
David has been working with Volvo for over 22 years, and brings a huge amount of international experience to his present role as Managing Director of Volvo Ireland.