Johnson & Perrott Jaguar Land Rover hosted the monthly Marketing Institute event last night on the 3rd of March in our showroom. Andrew Jenkinson, Director and Co-Founder of VStream delivered an interactive keynote 'Delivering Your Customer An Immersive Brand Experience Through Artificial & Virtual Reality'.
Over 60 marketers, business people and students gathered in our showrooms to experience the Oculus headsets and hear from Andrew of VStream about his companies latest and greatest projects. The keynote shared some interesting and innovative ways to use Augmented Reality or Virtual Reality for different businesses. Some great advice from Andrew was that your story needs to come first. The story is greater than the technology implementation.
VR - reality in a non traditional way.
AR - overlaying the real world.
A quote that stood out from the talk "Tell me and I forget, Teach me and I may remember, Involve me and I learn" - Benjamin Franklin.