Johnson & Perrott Motor Group is celebrating a significant milestone following the successful launch of its Ford franchise at Mahon Point, Cork, having been named Best Marketing Team 2026 across the Ford Motor Company dealer network.

The award was presented at Ford’s recent Dealer Marketing Conference, held at the K Club in Co. Kildare, recognising excellence in marketing performance, creativity, and execution across the national dealer network.

The recognition marks a strong start for Johnson & Perrott, which officially welcomed Ford to its Mahon Point location in September 2025. The addition of Ford represented an important step for the group, strengthening its position in the Cork market and reintroducing a historic relationship with the brand — with Johnson & Perrott having previously sold Ford vehicles in Cork as far back as 1911.

Since launch, the Mahon Point site has been developed into a modern Ford destination, incorporating both passenger vehicles and a dedicated Ford Transit Centre to support business and commercial customers across the region.

Building Momentum from Day One

In the months following its appointment, Johnson & Perrott has focused on building a strong foundation for the Ford brand in Cork — combining a clear marketing strategy with a customer-focused approach across sales and aftersales.

A series of integrated campaigns, digital activity, and on-the-ground initiatives have helped establish early momentum, supported by a collaborative effort across marketing, sales, management, and support teams.

The Best Marketing Team award reflects not only the creativity and execution of campaigns, but also the alignment across the wider business in delivering a consistent and high-quality customer experience from the outset.

A Team Effort

The marketing function, led by Jerry Crowley and Kyra Cleeton, has played a central role in shaping the launch and early growth of the Ford franchise. However, the achievement is very much a collective one, driven by the commitment and energy of the entire Ford team at Mahon Point.

From initial customer enquiry through to vehicle handover and aftersales support, the focus has been on delivering a seamless, professional experience that reflects both the Ford brand and Johnson & Perrott’s long-standing reputation in Cork.

Looking Ahead

While the award marks an important early milestone, Johnson & Perrott views it as part of a longer-term journey to establish Ford as a leading choice for customers in Cork and the wider Munster region.

With continued investment in facilities, people, and customer experience, the group is focused on building sustained growth and further strengthening its partnership with Ford in the years ahead.